In this post, I'll reveal all my top picks and review each of Social Media Analytics Tools in detail. I'll explain what they can do, outline their features, discuss their pros and cons, and tell you everything else you need to know.

The leading social media analytics tools compared part 2

#7 Iconosquare

Iconosquare tracks 100+ different social media metrics—including both organic and paid insights—across Facebook, Instagram, TikTok, Pinterest, and LinkedIn.

That includes engagement insights, community analytics, follower growth, reach and impression data, and all the other stuff you'd expect to see.

But what I like most is the way it displays all that data.

You have your own personalized dashboard, from which you can drag and drop metrics onto the page to display visualizations like graphs, charts, and maps. You can then move those widgets around the dashboard as needed to really make it your own.

The report builder is drag-and-drop too, which makes it insanely easy to use. Just grab the metrics/widgets you want to include and drop them on the report. Then, add extra text and images to provide additional context as needed.

Reports can be scheduled in advance, exported as visual graphs (PNG) or spreadsheets (CSV) files, or sent out automatically by email. You can also brand them with your company logo thanks to the white label feature.

Another cool thing about Metricool is that it also offers a powerful social listening tool. You can use it to track your key hashtags and competitors and add that data to your reports.

Pros and cons

✔Intuitive, drag-and-drop interface

✔Personalized analytics dashboard

✔Export data as visual graphs or spreadsheets

✔Advanced competitive benchmarking

✔Also comes with other social media management tools (listening, publishing, inbox, etc.)

❌Doesn't support every social network

❌The social listening tool is fairly basic

❌Higher starting price than many other options

#8 Agorapulse

This is a big deal as proving ROI when it comes to social media is always a challenge. With Agorapulse, you get the data you need to prove to your clients and stakeholders that your efforts are paying off.

The way it calculates ROI is by merging its own data with data from Google Analytics. This allows it to track what the visitors who come from social media do on your website and how all those clicks you drive convert to leads and sales.

Of course, that's not all Agorapulse offers. You also get deep insights into all your social media profiles and content across channels, including post performance, follower growth, video metrics, and so on.

Plus, Agorapulse is one of the few tools that can track and analyze team performance. For example, it can monitor the average response times of every team member added to your account so you can see how frequently and quickly they're responding to social comments and messages.

Pros and cons

✔Comprehensive & in-depth social media analytics

✔Great for teams (offers team performance tracking)

✔Reliable ROI tracking & analysis

✔Automated reporting capabilities

✔Advanced web monitoring insights

❌Very high starting price

❌Less suitable for individuals (geared more towards teams)

#9 Brand24

Unlike the other tools we've looked at, Brand24 isn't an all-in-one solution or dedicated analytics and reporting tool.

It's actually a social listening—or "web monitoring"—tool. That means it crawls social media platforms and the wider web to discover and analyze mentions of any keyword you want to track. This might be your brand name, a competitor's brand name, or an industry topic.

It then pulls all those mentions into a feed, allowing you to see important conversations at a glance.

It also analyzes the context of each mention to categorize them as positive, negative, or neutral.

And it compiles all that into comprehensive reports that offer strategic insights into things like your brand sentiment, social media presence score, discussion leaders, and more.

This kind of data is invaluable for analyzing your brand awareness and managing your brand reputation.

Pros and cons

✔Best-in-class mention analytics

✔Powerful social listening capabilities

✔See who's talking about your brand on social media

✔Measure the monetary value of mentions with AVE metrics

✔Track and analyze brand sentiment over time

❌Doesn't offer post or channel insights

❌Only useful for analyzing mentions

#10 Pallyy

Pallyy offers social media analytics for just three platforms—Instagram, Facebook, and LinkedIn.

However, it can also be used to schedule and auto-publish social media posts to other platforms, including TikTok, Threads, X, and YouTube.

The thing I like most about Pallyy is its user interface. It looks really nice and is super beginner-friendly.

It covers all the important metrics like engagement rates, audience demographics, post reach & impressions.

It also tells you your best times to post and what your most/least popular hashtags are, which are useful insights to feed back into your strategy.

Aside from your own socials, you can also use Pallyy to track and analyze up to 10 Instagram competitors and generate unlimited custom reports and charts.

In addition to its core scheduling & analytics capabilities, Pallyy also comes with other tools to help you grow your social media following.

That includes a unified social inbox and link in bio tool. The link in bio tool comes with analytics of its own and can tell you who's clicking your links and buttons.

Pros and cons

✔Simple but powerful tool

✔Beginner-friendly user interface

✔Affordable and easy to use

✔Analyze posts, profiles, audiences, and hashtags

✔Includes other useful features (social listening, scheduling, inbox management, etc.)

✔Unlimited custom reporting

❌Doesn't offer analytics for all networks it supports

❌No social listening feature

#11 Sprout Social

While it's a comprehensive social management suite with everything you need to build your social presence (content calendar, team inbox, etc.), its analytics truly shine for enterprise users.

Rather than serving up the same old cookie-cutter metrics, Sprout digs deep. You still get the usual network-specific and cross-channel performance insights (post engagement, audience demographics, follower trends, etc.) but that's just the beginning—there's a lot more.

I was particularly impressed by its granular Team and Task reports, which not only show how often team members engage with social media messages but also reveal task completion speeds. This can help you quickly spot who's excelling and who might need some extra support.

I also appreciate that Sprout offers both paid and organic social media insights, as well as competitive benchmarking if you want to see how your social presence stacks up against industry rivals.

A couple of extra points worth noting: First, while the interface is highly polished, I found it had a bit of a learning curve. What's more, customizing reports sometimes felt a bit less flexible than expected for an enterprise-grade tool.

Second, Sprout's data export capabilities are solid, though they occasionally require a bit of extra legwork in spreadsheets if you need to manipulate the data further for bespoke analyses.

All in all, Sprout Social is a powerhouse for those who need detailed analytics and are willing to invest in them. Just keep in mind that its steep pricing—and additional Premium Analytics add-on for even deeper insights—might put it out of reach for smaller operations.

Pros and cons

✔Enterprise-grade social media analytics

✔Ideal for big brands with large teams

✔Very flexible and powerful

✔Offers deeper insights than most

✔Very feature-rich

❌High learning curve

❌Very, very expensive

#12 Keyhole

It supports all the important social networks: Facebook, Instagram, X, TikTok, YouTube, and Linked In.

The basic metrics you can track include growth rate, post engagements, impressions, reach, and share of voice. Advanced metrics include social listening insights like mentions over time, sentiment analysis, most-linked websites, etc.

I particularly like the strategic suggestions Keyhole offers. A lot of social media analytics tools can suggest optimal posting times based on your historical performance data, but Keyhole is the only one I've tried that also suggests optimal post types and caption lengths.

The reporting tool is decent too. You can create branded reports and export them as an image or spreadsheet. Plus, share them externally with your clients and external stakeholders with shareable URLs.

Pros and cons

✔In-depth social media analytics

✔Comprehensive performance metrics

✔Social listening insights & sentiment analysis

✔Recommends optimal post types, caption lengths, and posting times.

✔Robust reporting tool

✔Competitor and influencer benchmarking

❌Not transparent about pricing (you need to book a demo and get a quote)

❌More geared towards brands & teams than individual creators

Final thoughts

The right choice for you will depend on the key performance indicators (KPIs) you want to track, the social media platforms you're focusing on, and the features you need.

Most of them offer a free trial so you can always try them out for yourself and see which one you like best.